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PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

episode 5: interview with Robert Rose - marketing through a different ‘lens’

Mar 27, 2015

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews Content Marketing Institute Chief Strategy Officer and author, Robert Rose. Robert challenged Brad to look at the marketing world through a...

episode 4: top five marketing priorities

Mar 20, 2015

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the top five marketing priorities identified by Hinge Marketing research; how terrible Facebook’s reach is, but “you’re crazy if you delete...

episode 3: marketing in a dull industry

Mar 6, 2015

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss how to make content relevant; how video has become an everyday tool we can all use; tips to write a brief that works; the use of analytics in...