May 19, 2017
Brad and Scully discuss the reason why you shouldn’t use revenue as a key performance indicator. In addition, they examine the fact that Google and Facebook now control 20 percent of global media ad spend; and displaying culture through your brand. Brad and Scully interview Rita Kilroy, imageseven Senior Account...
May 12, 2017
Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the steps for diagnosing your websites conversion issues. Brian also explains how to rank these issues in order of importance and role....
May 5, 2017
Brad and Scully discuss why actions come before words when your solving problems. In addition, they examine the importance of content metrics; and the role of a rebrand when representing a change in direction of a firm. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on the...