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PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

Sep 18, 2020

Dr. Paula Stamp, is Dir of Biz Dev, Research and Student Engagement at PCL Construction. What does having an “entrepreneurial mindset” mean for A/E/C marketers? Why should marketers have an entrepreneurial mindset?
 
Insights into the world of professional services marketing, presented by Josh Miles and David...


Sep 4, 2020

 
Marketers are generally creative types. We like to express our ideas creatively: proposal, social media, email marketing, slide decks. Sometimes this is gratifying. Sometimes it has to pass through an entire committee, board of directors and your ideas get their creative soul sucked out of them. These little...