Oct 28, 2016
Brad and Scully discuss a controversial article by Mark Ritson, ‘Is content marketing a load of bollocks?’ In addition, they examine a practical guide to A/B testing; and the differences between B2B and B2C marketing automation. This episode’s commonly asked professional services marketing question looks at how...
Oct 21, 2016
Brad interviews Lee Frederiksen, Research Director of Hinge Research Institute, dedicated to studying high-growth professional service firms and their clients. Brad and Lee discuss the 2016 High Growth Study and why Hinge perform the study annually. In addition, they consider five growth strategies used by professional...
Oct 14, 2016
Brad and Scully discuss the most annoying social media habits some brands have. In addition, they examine the possibility of podcasters abandoning Apple; and why some marketers’ frequency for blogging is too high. This episode’s commonly asked professional services marketing question looks at how to produce a...