Nov 25, 2016
Brad and Scully discuss Facebook’s issue with fake news. In addition, they examine the strength of the content management system, WordPress; and Google’s 200 ranking factors.
This episode’s commonly asked professional services marketing question looks at five ways marketing analytics is broken and how to fix it....
Nov 18, 2016
Brad interviews Jonathan Winchester, founder of Shopper Anonymous, one of the world’s leading mystery shopper companies. Jonathan shares how he started mystery shopping for professional services firms. Brad and Jonathan continue with a discussion on the results of a study conducted on the performance of law firms...
Nov 11, 2016
Brad and Scully discuss news that marketers are putting more time into managing marketing technology then the marketing itself. In addition, they examine the implications of Adstream’s acquisition of advertising content management and distribution company, Dubsat; and the discontinuation of Vine by their...
Nov 4, 2016
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Howard Behar, an author, speaker and advisor, and the former President of Starbucks North America and Starbucks International. Brad and Howard discuss servant leadership in business; how...