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PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.


May 22, 2015

 

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews business author Joe Calloway to discuss the theme of inertia in his book Becoming a Category of One.

 


May 15, 2015

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss what using ‘digital’ in a job title says about an organisation; more Google searches take place on mobile devices than computers; how the polls got...


May 1, 2015

 

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the basics of SEO; the hot new weapon in the social platform wars: content; how to brief an agency; Google’s Doodles; and change for change’s...