May 27, 2016
Brad and Scully discuss 4 secrets to building social media momentum. In addition, they examine the key to creating a successful marketing mix; and a fun online quiz is a good way to collect information. This episode’s commonly asked professional services marketing question looks at how to influence the single most...
May 20, 2016
Brad interviews John Chisholm, Managing Director of John Chisholm Consulting, an Australian consultancy firm in the business of growing and transforming professional services firms. As a third generation lawyer with over 25 years’ experience in law firms and law firm management, John now uses his breadth of expertise...
May 13, 2016
Brad and Scully discuss the trend of social networking moving away from mass connection to the local market. In addition, they examine the top 10 recommendations for website form usability; and how virtual reality will change business as we know it. This episode’s commonly asked professional services question looks at...
May 6, 2016
In this special episode of PSM, Brad interviews Sean D'Souza, marketing expert/strategist and founder of PyschoTactics. Brad and Sean discuss how customers think, and why they buy and why they don’t. Why do customers back away at the very last minute? They go on to talk about why a prospective client would ‘buy’ a...