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PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

Mar 22, 2019

In the A/E/C industries, our firms are frequently named for the principals... until those names are too long and too unwieldy to say, spell, and pronounce. And what to do then? Many firms move to acronyms, of which these industries have no shortage. Josh and David unpack this issue—the good, the bad, and the...


Mar 8, 2019

How does your firm price the work you sell? Josh catches up with Blair Enns, author of Win Without Pitching to discuss the psychology of pricing, and how most firms can increase profitability with two simple tactics.
 
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours....