Apr 5, 2024
Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of...
Jan 26, 2024
What if
your project summaries could proactively win work for you? Leslie
Blaize, CPSM, is a case study specialist. She's sharing the secrets
to making a compelling case study document that speaks to your
company, your client, and prospective clients with her 1 case study
= 3 wins techniques.
Resources:
Dec 15, 2023
This is part two of a two-part series on
interviews and interview coaching. Professional services marketers
work with a team to position for a big pursuit, write a killer
proposal and get shortlisted to interview. It’s the last step in
the process to winning the pursuit… and, honestly, it can be a lot
of fun and/or...
Dec 1, 2023
This is part one of a two-part series on
interviews and interview coaching. Professional services marketers
work with a team to position for a big pursuit, write a killer
proposal and get shortlisted to interview. It’s the last step in
the process to winning the pursuit… and, honestly, it can be a lot
of fun and/or...
Nov 17, 2023
Not sure what retirement holds for you? Or
maybe you know someone that's just a little uncertain about what's
next for them as they retire from professional services marketing?
This podcast is for you. Frank talks to his friend and mentor,
Laurin McCracken, who went from professional services marketing
legend to one the...