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PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

episode 24: are you ready to join the world with inbound

Sep 18, 2015

In episode 24, Brad and Scully discuss whether Australia is ready for inbound marketing; how law firms are the surprising new adopter of content marketing; and 12 great content marketing ideas for boring industries. This episode’s commonly asked professional services marketing question examines how to achieve...

episode 23: drive growth and increase profits

Sep 4, 2015

In episode 23, Brad and Scully discuss the current golden age for PSM marketing. In addition, they examine the importance of business research; and five essential marketing lessons from classic 80s movies. While this episode’s commonly asked professional services marketing question examines why...