Dec 23, 2016
In this special episode of PSM, Brad interviews Content Marketing Institute Chief Strategy Officer and author, Robert Rose, about the book he co-authored Experiences: The 7th Era of Marketing. Brad believes what Robert says will affect how you think about the future of your marketing and make you view marketing through...
Dec 9, 2016
Brad and Scully discuss the concept of brands having their own unique brand personality. In addition, they examine the slump of ad agencies in 2016 and if they will make a comeback in the new year. They also discuss six questions to consider before drafting your 2017 content marketing plan. This episode’s commonly...
Nov 25, 2016
Brad and Scully discuss Facebook’s issue with fake news. In addition, they examine the strength of the content management system, WordPress; and Google’s 200 ranking factors.
This episode’s commonly asked professional services marketing question looks at five ways marketing analytics is broken and how to fix it....
Nov 18, 2016
Brad interviews Jonathan Winchester, founder of Shopper Anonymous, one of the world’s leading mystery shopper companies. Jonathan shares how he started mystery shopping for professional services firms. Brad and Jonathan continue with a discussion on the results of a study conducted on the performance of law firms...
Nov 11, 2016
Brad and Scully discuss news that marketers are putting more time into managing marketing technology then the marketing itself. In addition, they examine the implications of Adstream’s acquisition of advertising content management and distribution company, Dubsat; and the discontinuation of Vine by their...