Oct 20, 2023
Good research begins with a good
framework. In the last episode of our Marketing/BD Plans series,
Frank and Kate talk to Sarah Kinard of The Flamingo Project to get
the facts about how to build those plans on good research. They
talk about defining the use of the data before you start, reframing
the questions to get out...
Oct 6, 2023
As part of our planning series, today we
are discussing the ins and outs of Business Development plans. Why
do you need one, what do they look like, what do you need to know,
and how do you know if you have written a successful plan?
Deirdre interviews Frank about how a BD
plan ties into your strategic and marketing...