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PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

Oct 18, 2019

What is the difference between a "case study" and a "case story"? Who should be the hero in your project case story? Where do you use these project case stories? Josh and David consider a new way to think about how to market your projects.
 
Insights into the world of professional services marketing, presented by Josh...


Oct 4, 2019

Heidi Trost is a user experience researcher, designer, usability expert, and speaker. As the founder and Director of UX at Voice+Code [voiceandcode.com], she helps emerging technology startups and Fortune 500 companies improve the customer experience of their digital products. She has been an adjunct professor at...