Mar 31, 2017
Brad interviews Gabrielle Dolan, a professional storyteller and writer, regarding her book, Stories for Work. Brad and Gabrielle discuss the three main parts of the book: Shaping, Sharing and Case Studies. The shaping chapters examine the four styles of stories useful in business and why day-to-day stories are often the...
Mar 24, 2017
Brad and Scully discuss news that marketers are changing their messaging before it can work. They also discuss virtual reality and why it is important not to get caught up in tech fads. In addition, they examine why it’s vital to live out your brands beliefs. This episode’s commonly asked professional services...
Mar 10, 2017
Brad and Scully discuss an informative infographic that shows the advantages of event marketing for your content strategy. In addition, they examine Snapchat and the dangers of over-reliance on social media. They also discuss the use of tone in copywriting and an effective new tool from Contently for analysing your...
Mar 3, 2017
Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine how to make the most of a media strategist regardless the size of your budget. They also discuss the rise of digital marketing and what that means...