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PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

episode 27: reconnecting with website visitors

Oct 30, 2015

In episode 27, Brad and Scully discuss current content marketing industry trends; examine how to remarket to people who have previously visited your website; and who will succeed in the social media news race – Facebook, Twitter or Snapchat. This episode’s commonly asked professional services marketing question looks...

episode 26: key takeaways from the 2015 B2B Content Marketing report

Oct 16, 2015

In episode 26, Brad and Scully discuss the four key themes from the Content Marketing Institute and MarketingProfs’ 2015 B2B Content Marketing report. In addition, they examine why Twitter is dropping its 140 character limit to allow longer posts; and the 10th annual Shonky Awards for dubious claims and...

episode 25: an easy guide to social media

Oct 2, 2015

In episode 25, Brad and Scully discuss how to obtain a return on investment from content marketing and how to calculate it. In addition, they examine why many firms’ customer experience initiatives are failing to align with their business strategies. This episode’s commonly asked professional services...