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PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

Mar 30, 2018

How will you stand up against the competition if you don't know what they're doing? A competitive audit is a great way to review how your marketing messages and content compare to your peers and competitors.
 
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The...


Mar 16, 2018

Is it possible to have expertise on the topic of expertise? David interviews author, consultant, and publisher, David C. Baker.
 
Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your...


Mar 2, 2018

Marketing is full of noise. How can you possibly stand out as an expert in your field? Josh and David explore the challenges and benefits of taking your message to the spotlight, with public speaking. They discuss how to get started, and tips for finding venues to speak.
 
Insights into the world of professional...