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PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

Jan 22, 2016

In this special episode of PSM, Brad welcomes back business author Joe Calloway, from Nashville, Tennessee. Joe is the author of many books, including Becoming a Category of One. Brad commences by pointing out that the book has a bit of a theme of overcoming inertia, deciding ‘let’s go’. Joe says that taking...