Jun 24, 2016
Brad and Scully discuss the value of advertising to the Australian economy. In addition, they examine scientific support for content marketing; and Microsoft’s purchase of LinkedIn. This episode’s commonly asked professional services marketing question looks at how to prepare your firm for marketing automation....
Jun 17, 2016
Brad interviews Lee Frederiksen, Research Director of Hinge Research Institute which is dedicated to studying high-growth professional service firms and their clients. He has lectured around the globe on strategy, marketing and organisational management. He is also an author and co-author of various books based on his...
Jun 10, 2016
Brad and Scully discuss putting marketing research in context and the process for good marketing research. In addition, they examine nine questions to ask before creating another social media account; and what it takes to reach the ‘tipping point’ for viral content. This episode’s commonly asked professional...
Jun 3, 2016
Brad interviews Meghan Casey, Lead Content Strategist at Brain Traffic, a content strategy agency based in Minneapolis. Meghan also is a speaker, trainer and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right. Brad and Meghan discuss what content is, how it...