Sep 22, 2023
Following up on the case study in Episode
254, we decided that maybe a little back-to-school education on
Marketing Plans would be a good idea. This episode talks about what
goes into a really good marketing plan, how to create one, get
buy-in for it, implement it, and keep it going through it's
lifespan.
Frank...
Sep 8, 2023
Marketing Plans are a great place where
marketers set direction and prove their value. This podcast is a
case study of a marketer writing their first marketing plan. We'll
talk about the real-life process, the highs and lows, and the
outcomes personally and professionally.
Katerina (Kat) Marovich joined...