Apr 28, 2017
Scully interviews Adam Marshall, Managing Director of Carat Perth – the fastest-growing global media agency. Andrew and Adam discuss the definition of media buying and the role it plays in the media industry. Adam then differentiates the media buying process and the media planning process. He also talks about the...
Apr 21, 2017
Brad and Scully discuss the new role of social media in internal communications; and YouTube’s 10,000 view limit for content creators. In addition, they examine the ideal copy length. Brad and Scully interview imageseven Senior Account Manager, Caitlin du Toit, regarding responding to negative feedback on social...
Apr 7, 2017
Brad and Scully discuss why some big brands are boycotting their YouTube advertising and the importance of brand image. In addition, they examine the popularity of newsletters. They also consider mobile applications in the post app era. Brad and Scully interview imageseven Account Manager, Tess Palmyre, on the subject...