Aug 26, 2016
Brad interviews Erika Heald, a content marketing and social media consultant based in San Francisco. Erika and Brad discuss brand voice and the role that it plays in a firm. They look at why having a clear brand voice is important even when many firms have marketing issues that are considered bigger and more...
Aug 19, 2016
Brad and Scully discuss how the benefits of frequent emailing outweighs the loss of subscribers. In addition, they examine the success of Google against the fall of Yahoo; and how Google’s Accelerated Mobile Pages update will affect marketers. This episode’s commonly asked professional services marketing...
Aug 12, 2016
Brad interviews Gabrielle Dolan, co-founder of the leading storytelling company in Australia, and expert in business storytelling and thought leadership, as well as being a teacher, consultant, speaker and author. Gabrielle is also a partner with Thought Leaders Global and works with organisations to help them gain a...
Aug 5, 2016
Brad and Scully discuss the importance of putting people before your technology. In addition, they examine Pokémon Go and the case for augmented reality; and an infographic of the brief history of content marketing. This episode’s commonly asked professional services marketing question looks at how to manage a...