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PSM: Professional Services Marketing

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

episode 22: do you want more insight to your personality

Aug 21, 2015

In episode 22, Brad and Scully discuss four powerful tips for a highly effective social media strategy. In addition, they examine the IBM Watson Personality Insights service; and marketing operating systems. While this episode’s commonly asked professional services marketing question looks at whether traditional...

episode 21: how to ensure your video gets the most plays

Aug 7, 2015

In episode 21, Brad and Scully discuss the optimal position and size for a video to gain the most plays. In addition, they talk about the announcement that Google has decided not to use Google+ as a Facebook rival, and the consumer trust crisis in all institutions. While this episode’s commonly asked...